— PROJECT

Website

Blog

Brand guide

Ebook

— CLIENT

Multinational connectivity company QMC

— ROLE

UX designer

UI designer

Graphic designer

— DATE

2020-2021

QMC provides mobile connectivity services to the private and public sectors, as well as to telecommunication operators. The marketing team initiated a major shift in the company’s communication and needed to redesign a five-country website and their content blogs.

The challenge was to remake all imagery and text communication to explain to potential clients its sophisticated set of products and services, which very often is unknown to the general public. So I had to build an educational and insightful user experience to a wide range of buying personas and a unique personality fit for the 5 countries.

Moreover, I redesigned the brand guide according to the new imagery and created an e-book.